Advertising
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a "lazy man" routine through a loss of exercise . Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Several types of mass media are television, internet, radio, news programs, and published pictures and articles.
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.
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Image: http://es.wikipedia.org/wiki/Publicidad.
Text: http://es.wikipedia.org/wiki/Publicidad.
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Image: http://es.wikipedia.org/wiki/Publicidad.
Text: http://es.wikipedia.org/wiki/Publicidad.
A. Categorias lexicales y uso del diccionario.
1.- identificación de palabras que no se conocen su significado: uso del diccionario. Agregar las abreviaciones (al menos 5 palabras)
-Purchase: compra (vt).
-Sponsors: patrocinadores (vt).
-Several: varios (adj).
-Increased: aumentado (vb)
-Minds: mentes (gen).
2.- Tiempos verbales (selecciona un ejemplo para tiempo verbal presente en el texto):
-Can be defined: simple past.
-Advertising is: simple present.
3.- Idea principal del texto (en español):
La publicidad es una forma de comunicación destinada a persuadir a una audiencia para comprar o tomar alguna acción sobre los productos, los ideales, o servicios, también puede servir para comunicar una idea a una cantidad masiva de personas en un intento de convencerlos de que tome una acción determinada.
4. Categorias lexicales: (2 ejemplos por categoria):
•Palabras de contenido: Advertising, communication.•Palabras de Función: a, the.
•Verbos: take, Purchase.
•Adverbio: friendly, usually .
•Adjetivo: lazy.
•Artículo: a, the.
•Preposiciones: to, by.
•Conjunción: that, or.
•Cognados verdaderos: communication, organization.
•cognados Falsos: no hay congnados falsos.
•Sufijo: early, environmentally.
•Prefijos: increased, involves.
B. Estructura de la oracion: (3 ejemplos) (Selecciona uno o dos parrafos de u articulo relacionado a tu area de experticia)
Ejemplo 1: These brands are usually paid for or identified through sponsors and viewed via various media.
1.Frase nominal: These brands.
2.Nucleo de la frase nominal: brands.
3.Frase verbal: are usually paid for or identified through sponsors and viewed via various media.
Ejemplo 2: Advertising may be placed by an advertising agency on behalf of a company or other organization.
1.Frase nominal: Advertising.
2.Nucleo de la frase nominal: Advertising.
3.Frase verbal: may be placed by an advertising agency on behalf of a company or other organization.
Ejemplo 3: Several types of mass media are television, internet, radio, news programs, and published pictures and articles.
1.Frase nominal: Several types of mass media.
2.Nucleo de la frase nominal: mass media.
3.Frase verbal: are television, internet, radio, news programs, and published pictures and articles.
C.- Estrategias de lectura:
Prediccion: (busca un artículo que tenga una imagen que te ayude a predecir
Leadership
Leadership is stated as the "process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task."Definitions more inclusive of followers have also emerged. Alan Keith stated that, "Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen."Tom DeMarco says that leadership needs to be distinguished from posturing.
The following sections discuss several important aspects of leadership including a description of what leadership is and a description of several popular theories and styles of leadership. This article also discusses topics such as the role of emotions and vision, as well as leadership effectiveness and performance, leadership in different contexts, how it may differ from related concepts (i.e., management), and some critiques of leadership as generally conceived.
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Skimming:
Al ver la imágen podemos predecir que el artículo se trata de una persona que puede liderizar u orientar a un grupo de individuos.
Efectivamente el artículo trata de una persona que puede obtener la ayuda y el apoyo de otros en la realización de una tarea común.
•Palabras claves: Leadership, social influence.
•Palabras que se repiten: Leadership.
Scanning: (Preguntas puntuales sobre fechas, sitios, etc) (utiliza una biografia referente a algun autor de tu area de experticia).
Peter Drucker
Peter Ferdinand Drucker (November 19, 1909 – November 11, 2005) was a writer, management consultant, and self-described “social ecologist.”His books and scholarly and popular articles explored how humans are organized across the business, government and the nonprofit sectors of society. His writings have predicted many of the major developments of the late twentieth century, including privatization and decentralization; the rise of Japan to economic world power; the decisive importance of marketing; and the emergence of the information society with its necessity of lifelong learning. In 1959, Drucker coined the term “knowledge worker" and later in his life considered knowledge work productivity to be the next frontier of management.
His career as a business thinker took off in 1942, when his initial writings on politics and society won him access to the internal workings of General Motors (GM), one of the largest companies in the world at that time. His experiences in Europe had left him fascinated with the problem of authority. He shared his fascination with Donaldson Brown, the mastermind behind the administrative controls at GM. In 1943 Brown invited him in to conduct what might be called a "political audit": a two-year social-scientific analysis of the corporation. Drucker attended every board meeting, interviewed employees, and analyzed production and decision-making processes.
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A) Cuando Nacio Peter Ferdinand Drucker?
Nació el 19 de November de 1909. B) Con cuál nombre era conocido Peter Ferdinand Drucker?
Es conocido como el Ecologista Social.
C) Cuándo comenzo su carrera como pensador?
Comenzó en el año de 1942.
• Marcadores de definición: as.
• Marcadores de tiempo: in 1942, In 1943, a two-year, In 1959.
• Marcadores de secuencia: initial.
4. Reflexion Final del curso (nueva entrada)
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